EDF is the official partner and electricity supplier for the Olympic and Paralympic Games, which will be held in London from 27th July until 12th August and from 29th August until 9th September 2012. The largest electricity producer in the UK, the Group will be supplying carbon-free electricity, 80% of which will come from British nuclear power plants and 20% from renewable sources of energy. In readiness for the Games and to fulfil its low-carbon commitments, EDF has trebled its wind power capacity in the UK since 2007.
EDF will be providing electricity for all the facilities in the Olympic park including the sports infrastructures (stadium, velodrome, swimming pool etc.), as well as the Olympic village. The Group is already lighting up two of London's iconic landmarks, the London Eye and Tower Bridge. Thanks to the electricity supply and the advice and technical installations provided by EDF, Tower Bridge has reduced its energy consumption by 40%.
Its partnership with the organising committee of the Games, LOCOG, will give EDF the chance to showcase its expertise in energy efficiency:
- A technological innovation, Visi, which will allow organisers to optimise and monitor, in real time, the energy consumption and CO2 emissions of the Olympic park. All of the results will be available on the Power the Games live website as well as on a smartphone app.
- Charging facilities for the Games' fleet of electric vehicles, in partnership with BMW and General Electric.
The EDF Pavilion, in the Olympic park, will be a showcase for the Group's skill and commitment to innovation. To raise awareness about energy issues, fun, educational activities will be put on such as:
- posing for a photo next to champion Victoria Pendleton using augmented reality technology;
- producing energy by showing off your best moves on an electric dance floor;
- finding out about the futuristic energy saving gadgets as thought up by apprentice designers.
EDF has also created a converter, designed as an educational tool for the general public and available on the edflondon2012 website, which gives you the real price of electricity. In just a click, you will discover how a baguette costs the same as 11 days of using your desktop computer, and a can of fizzy drink is worth the same as the electricity needed for 11 loads in your washing machine.
On 27th June, EDF will be unveiling its advertising campaign "Helping London 2012 shine brighter. EDF powering the Games", conceived by the agency CLM BBDO:
- a film (30 and 45 second formats) for television and cinema, humorously featuring some of the Team EDF athletes and EDF engineers testing the Olympic facilities with very little sporting prowess to ensure they are in working order,
- an ambitious poster campaign, which will be rolled out across London and Paris, as well as in the national and international press. It comprises 10 visuals, spectacularly showcasing the Team EDF athletes who will be present at the Games.
For more information, take a look at edflondon2012.com
EDF in the United Kingdom: EDF is the UK's largest electricity producer and London's number 1 electricity supplier. Its eight nuclear plants, its wind farms and thermal plants produce around-one-sixth of the nation's electricity and supply 5.5 million customers, both business and residential. In the future, EDF could supply electricity for up to 40% of British households, thanks to plans to build 4 EPRs in the country. EDF currently employs 15,000 people in the UK.
The EDF Group, one of the leaders in the European energy market, is an integrated energy company active in all areas of the business: generation, transmission, distribution, energy supply and trading. The Group is the leading electricity producer in Europe. In France, it has mainly nuclear and hydraulic production facilities where 96.5% of the electricity output is CO2-free. EDF's transmission and distribution subsidiaries in France operate 1,285,000 km of low and medium voltage overhead and underground electricity lines and around 100,000 km of high and very high voltage networks. The Group is involved in supplying energy and services to approximately 27.9 million customers in France. The Group generated consolidated sales of € 65.3 billion in 2011, of which 43.1% was achieved outside of France. EDF is listed on the Paris Stock Exchange and is a member of the CAC 40 index.